What’s Your Small Business Web Strategy?
Seth Godin makes a great point.
"The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.
Here’s the obligatory January skiing analogy: Carving your turns better is a tactic. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out.
If you are tired of hammering your head against the wall, if it feels like you never are good enough, or that you’re working way too hard, it doesn’t mean you’re a loser. It means you’ve got the wrong strategy."
Strategy is hard. Tactics easy.
If you don’t have a clearly defined web strategy, tactics don’t matter much. Search Engine Optimization, Linking, Pay Per Click, Blogs, Wikis, Widgets, Social Networking, Tagging, Video, Podcasting, Commenting, RSS feeds and all the other web marketing platforms should each have their own strategy that serves the master strategy behind your web properties.
When your strategy is in place the right tactics can be recognized. If you want to build powerful online assets - start with strategy and the right tactics will become clear…