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	<title>Comments on: Understanding The Impact of Web 2.0</title>
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	<description>Make your business SHINE online...</description>
	<pubDate>Tue, 06 Jan 2009 01:57:18 +0000</pubDate>
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		<title>By: FitCompany.net &#187; Blog Archive &#187; Health Clubs Face New Competition From Within</title>
		<link>http://www.brightcite.com/understanding-the-impact-of-web-20/comment-page-1/#comment-1556</link>
		<dc:creator>FitCompany.net &#187; Blog Archive &#187; Health Clubs Face New Competition From Within</dc:creator>
		<pubDate>Tue, 04 Mar 2008 23:48:12 +0000</pubDate>
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		<description>[...] Your Members I often reference Nike as an example of growing profit by building digital assets and applying web 2.0 dynamics. I site the Nike+ iPod combination as the ideal representation of creating customer value [...]</description>
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