Small Business Marketing: Great Ideas Become Better With The Web
Here’s an innovative marketing idea a personal fitness trainer uses to get noticed.
His business card is actually a piece of fitness equipment.
Not only does the texture of the card incite you to pull it apart to read it - when you do, you get a taste of the actual experience behind using the fitness trainer’s services. Brilliant!
My only gripe:
WHERE IS THE WEBSITE?
To have this great business card not display a website address is an unfortunate waste of the innovation behind the card.
A website could transition the reader’s attention from the novelty of the card to the action of becoming a client quickly.
Interest Diminished
Instead, the reader of the card is forced to use the phone.
This more than likely leads to a "We’ll get back to you message" that diminishes the reader’s motivation for the services.
Untapped Potential
What if the reader of the card is directed to a strong website with solid copy and design?
Chances are it will turn the spark of interest the card stimulated into a flame of purchase motivation.