BrightCite

Many people are familiar with pay-per-click advertising models.  However, the popularity of the channel has driven prices for good keywords through the roof.  Click fraud continues to be a problem as well.  Small business marketers would do well to understand the next up and coming marketing channel - advertising on RSS feeds.

Essentially, Really Simple Syndication (RSS) feeds allow people to subscribe to specific content.  That subscription is realized through a feed reader that is automatically updated each time new content is posted.  Below is an example of Google Readers RSS Reader - I’ve also included their description of the free product:

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Keep track of your favorite websites

Stay up to date
Google Reader constantly checks your favorite news sites and blogs for new content. Whether a site updates daily or monthly, you can be sure that you won’t miss a thing.

Simplify your reading experience
Google Reader shows you all your favorite sites in one convenient place. It’s like your inbox, for the web.

Discover new content
Millions of sites publish feeds with their latest updates, and our built in feed search makes it easy to find new content that interests you.

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What This Means For You
RSS feed readers allows readers to build their own newspapers or magazines from only the content that matters to them.  Because RSS feeds tend to provide very specific content it holds great promise for putting highly targeted advertising in front of a person at the height of their potential product / service interest.

Several companies are trying to provide RSS feed Pay-Per-Click advertising models as Google and other PPC advertisers have done with search engines.  Two of these companies - Feedburner and Pheedo have also release some stats involving RSS usage and feed reader adoption. 

According to Pheedo:

Here is a chart by FeedBurner showing top feed readers.  If you do not currently use a feed reader I encourage you to try one of the readers from the chart below.  Getting comfortable with using RSS technology is something that will pay off big for you in the future…

This entry was posted on Saturday, February 24th, 2007 at 1:01 pm and is filed under BrightCite. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.