The Best Kept Secret in Business
Most people associate blogging with it’s initial purpose, which was to act as an online diary. This is similar to the Internet’s initial purpose of being a way for the government to establish always on communication. We all know the Internet has evolved far beyond it’s original purpose. So to has blogging. Yet, few understand a blog’s business power as a lead generation, sales and retention tool. This makes blogging one of the best kept business building secrets today.
Blog Technology
Every blog has something called an RSS feed embedded in it. (What is RSS) This technology helps blog content be more discoverable by search engines. It also makes it easy for readers to "subscribe" to blog content and be notified anytime the blog is updated. This RSS subscription capability is becoming increasingly important as a direct distribution channel. Why? Because it’s a cheap way to market to people just like e-mail. But unlike e-mail, RSS feeds don’t have spam issues – so you have a more reliable direct connection to an RSS subscriber than an e-mail subscriber.
Business Benefits Of Strategic Blogging
Low maintenance cost and no technical skill needed to publish.
Strategy is the Key
Technology only becomes a business asset when it’s applied strategically. Blogging is no different.