RSS stands for "really simple syndication" and allows visitors to subscribe to your content using a "feed reader". Just recently all the major web browsers including Internet Explorer added feed readers to their browsers.
There are many advantages to incorporating RSS feeds into your website. In fact RSS is in itself a very powerful and mostly undiscovered marketing channel. It’s also an effective way to facilitate communications across your staff, customers and any other group of people you wish to connect with automatically. Marketers have only scratched the surface of exploiting the applications of this technology.
BrightCite integrates RSS feeds into your website design. We can show you how to use it to your maximum advantage for lead generation, lead conversion and customer loyalty.
Here are some resources to help you better understand RSS and its current applications.
Feed 101 - All the basics of subscribing to RSS feeds.
How to Explain RSS the Oprah Way - A clear explaination of RSS and it’s application with diagrams.
