The Advantage Of Optimized Online Publishing
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Blogs: An Influential Online Marketing and Communication Tool
Chances are you’ve heard of “blogging”. Publishing a web log (Blog) allows you to create community around your content. You create a post and readers can leave comments, link you to other websites and subscribe to your information with RSS feeds. Creating blog posts are a powerful way to create search engine optimized content that can dramatically increase qualified traffic to your website.
Blog functionality is built in to your BrightCite and automatically optimized for maximum search engine impact. There are hundreds of ways you can use blogging as a cutting edge marketing and customer retention tool. BrightCite can show you how.
Corporate Communications Blog
Many companies use blogs as an internal communication tool. You can use a blog as a company Intranet to keep everyone informed of key events and opportunities within your business. Simply password protect you blog for employee only access. Of course, all information is searchable so you can scan your blog for key comments and feedback. It’s a great way to capture ideas, facilitate communication and build your company culture.
BrightCite Blog Features
Leverage your content in multiple ways for maximum application and marketing impact. Here is some of the functionality of your BrightCite blogging tools.
- Password protection - So you want to share something with some people, but not everyone? Easy, protect the article in question with a password.
- Post Slug - If you are using clean PermaLinks on your website, you can define the link to an individual post by using a post-slug.
- Post to the future - You can write a post today and have it appear on the weblog at a future date, automatically.
- Multi paged posts - If your post is too long, cut it up into pages, so your readers don’t have to scroll to the end of the world.
- File/picture uploading - You can upload pictures or files, and link to them or display them in your articles. You have the option of creating thumbnails of pictures when you upload them.
- Categories - Organize your posts into categories, and sub-categories, and sub-sub categories…
- Emoticons - Our CMS is smart enough to convert character smileys, like ":)" into the graphical image counterparts.
- Save Drafts - Save your unfinished articles, improve them later, publish when you’re done.
- Previewing Posts - Before you press the "Publish" button, you can look at the preview for the article you just wrote to check if everything is the way you want it. In fact, you can do that at any time, since the preview is "live".
- Desktop Tools - You don’t have to use a browser to update your weblog, you can use any desktop blogging tool that supports the MetaWeblog or Blogger API.
- Blog by email - You can send your posts as an email and have them appear on your weblog.
- Cruft-free Permalinks - The URLs for all the pages in your weblog can be made to conform to a standard, cruft-free system, and all the links are structured, sensible, and understable to human and machines, and that includes search engines. Clean URLs are essential for search engine optimization and an improved user experience.
- Inter-blog Communication -Your blog will automatically “ping” blog search engine sites every time you add new post content. This allows readers who are searching blogs to better find your site. We also offer two automatic and very useful ways of connecting to other weblogs, and to enable them to do the same.
- Archiving - After you’ve been blogging for an extended period of time, what matters is how well your posts are organized, and for that, you have several ready made options to display the archives of your blog, containing all the old posts. You can choose from yearly, monthly, weekly, daily, category-wise or author-wise archives, and easily link to the archive pages from the main page (or any other page) of your blog, using a template tag to generate the links to these archive pages.
- Searching - Your BrightCite has a built-in search tool, which allows visitors to your webpages or blog to search for terms they are interested in.
- Community Building - You can build communities around weblog, through the use of comments, trackbacks and pingbacks, helping you keep in touch with the audience and fostering friendship.
- Comment Moderation - For the control freak in all of us, you have an array of moderation options. You can moderate
- all comments before they appear on the blog
- comments with specific words in them
- comments posted from specific IP addresses
- comments containing more than some specified number of links.
- these moderation options keep spammers and vandals in check.
- New Comment Notification - an email can automatically be sent each time there is a new comment or a comment awaiting moderation.