Start With Strategy – To be effective, you’ve got to know where your going and how to get there. Strategic planning is an under-used business tool that saves you time, money and frustration. It also creates excitement, energy and confidence by uncovering hidden opportunities. An effective online strategy aligns all your business assets, and focuses your customer messaging like a laser. So what’s your online strategy? That’s where BrightCite starts.
Simplicity is Powerful – Bells, whistles, choices, blinking lights, ads, options, blah, blah, blah. In a too much talking, too little said world, everyone craves simplicity. Yet check most web pages and you’ll see a blur of information that confuses, scares and even angers people. At BrightCite, our power (and we believe your power) lies in simplicity. Clean, clear design. Well organized, intuitive navigation. The mantra - "delivering more with less". That’s Simplicity at work. Ahhh.
The 80/20 rule is the Ultimate Compass – Successful business is about making smart decisions. We believe applying the 80/20 rule is the cornerstone of making strong decisions. It forces you to think at a higher level, reveals key insights and reduces wasted time, energy and resources.
Which 20% of your customers create 80% of your profits? What is the 20% of your message that generates 80% of your results? What is the 20% of your web page that 80% of visitors look at? Why do 20% of your links get 80% of the clicks? These are but a few of the powerful questions that provide a compass to steer your business in profitable directions. At BrightCite, our 80/20 compass directs all the work we do for you.
Content is Leverage – Words. They are powerful. It’s the whole "pen is mightier than the sword" thing. Whoever wrote that had no idea that on the Internet words are mightier than a nuclear bomb. And if a picture is worth 1000 words then online a picture is… well I think you get it.
Your content - Every word, picture, video, audio impression you have on the Internet has the ability to travel the world and influence people in a nanosecond.
This creates a leverage that can be replicated and distributed millions of times with the press of a button. Your content can be distributed by people you don’t know and probably never will. The beauty of this is that your content can work for you again and again and be leveraged in ways you’ll never fully appreciate. Your content is the goose that keeps laying golden eggs. That’s the ultimate leverage.
You can Never Have too Many Friends – With all the complex machines, computer code, fancy Internet technology, computer jargon and online terminology – the Internet is really about people and communication. Having a warm, inviting, approachable web presence makes online visitors like you. Let’s be honest, we like to do business with our friends. We like to recommend our friends and we look out for our friends.
Online, your friends have a whole host of ways they can show your business love. They can link to you, they can write nice things about you, they can forward you, they can open doors for you and they can do it without ever having a face-to-face conversation with you. They do it because your web content gave them value. A friendly, meaningful web presence makes your offerings approachable and compels people to do business with you.
Measurement makes money and minimizes mistakes - Many businesses decisions are based on guesswork. Why don’t people measure to make informed decisions based on fact? Mostly because it takes too much time and energy to measure performance results.
Not so online. The web is a powerful tool for cost effective measurement. It reveals customer behavior patterns. It shows you profit and loss paths that allow you to make informed decisions (80/20 based of course). Measuring lets you quickly fix problems and exploit otherwise hidden opportunities. That’s why every BrightCite comes with a way to measure your online results and our StayBrightTM service even takes it to a higher level.
Think of vowels in the alphabet. There is at least one of the same five vowels (A, E, I, O, U) in every word, yet there are lmitless, different ways to create sentences, paragraphs, stories… The same three primary colors (Red, Blue, Yellow) are used to make limitless different color shades. In the same way, BrightCite guiding principles are the same yet different. They provide you with the same central core, to make different and limitless online success…