BrightCite » Web 2.0 http://www.brightcite.com Make your business SHINE online... Thu, 17 Mar 2011 18:07:32 +0000 en hourly 1 http://wordpress.org/?v=3.1 The Emotion Behind Your Business http://www.brightcite.com/the-emotion-behind-your-business/ http://www.brightcite.com/the-emotion-behind-your-business/#comments Mon, 11 Jun 2007 14:16:27 +0000 curt http://www.brightcite.com/the-emotion-behind-your-business/ Post from: BrightCite

]]> Why do you do what you do? Somewhere in your business is a story that connects to that reason. And somewhere within your story, perhaps dormant, is your emotion.

The emotion behind your business is powerful. It cuts through advertising hype. It bypasses people’s natural skepticism that you are trying to sell them something. It’s a story so pure that when people hear it – they get it and they want to experience it for themselves.

Your website let’s you tell your story. It’s a medium that can convey emotion, move people, connect them to the energy and benefit of your business. Each day, the web is evolving in ways that allow you to share the emotion behind your business, faster, better, cheaper. You just need to start using it. Here’s an example. It’s a very worthwhile 6 minutes:

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]]> http://www.brightcite.com/the-emotion-behind-your-business/feed/ 0 RSS In Plain English or A Simple Explanation of Using RSS http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/ http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/#comments Tue, 24 Apr 2007 13:13:46 +0000 curt http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/ Post from: BrightCite

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There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start. (Thanks to the guys at The Common Craft Show for their creative and elegant video lesson)

Marketing Potential
RSS is emerging to be one of the most cost effective and powerful marketing channels available for small business.  Imagine being able to automatically and easily build automated in-house marketing lists, measure the actions of your subscriber base, increase your search engine visibility, help your customers refer your business to multiple people with the click of a button…  This is only scratching the surface of the strategic applications of RSS for small business. 

Are You Missing Out?
If your website does not use RSS feeds as part of an integrated marketing strategy you are missing out on a significant opportunity.  First, try subscribing to an RSS feed yourself.  (Refer back to the video for exact instructions)  You can download Google Reader Here (Which in my opinion is the best RSS reader for business owners) 

Start Getting Up To Speed
Start exploring RSS options for your business.  A simple way to start putting RSS to work for your company today is by publishing a blog. 

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