BrightCite » Design http://www.brightcite.com Make your business SHINE online... Thu, 17 Mar 2011 18:07:32 +0000 en hourly 1 http://wordpress.org/?v=3.1 Inspiration: Form & Function http://www.brightcite.com/inspiration-form-function/ http://www.brightcite.com/inspiration-form-function/#comments Fri, 06 Apr 2007 15:59:26 +0000 curt http://www.brightcite.com/inspiration-form-function/ Post from: BrightCite

]]> At BrightCite, we’re always on the lookout for products and services that exemplify our guiding principles.  Here is one such example:  MILK. 

It’s an elegant, solution rich work desk .  It features customizable boxes that hold everything from fish tanks to your garbage can in discrete, space saving and productive ways.  It’s a great example of design simplicity without sacrificing function or usability.  Just like a great website.

How does your business apply elegant design to its products and services?

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]]> http://www.brightcite.com/inspiration-form-function/feed/ 0 Small Business Marketing: Great Ideas Become Better With The Web http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/ http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/#comments Wed, 04 Apr 2007 13:20:42 +0000 curt http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/ Post from: BrightCite

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Here’s an innovative marketing idea a personal fitness trainer uses to get noticed. 

His business card is actually a piece of fitness equipment. 

Not only does the texture of the card incite you to pull it apart to read it – when you do, you get a taste of the actual experience behind using the fitness trainer’s services.  Brilliant!

My only gripe: 
WHERE IS THE WEBSITE?

Innovation Wasted
To have this great business card not display a website address is an unfortunate waste of the innovation behind the card. 

A website  could transition the reader’s attention from the novelty of the card to the action of becoming a client quickly. 

Interest Diminished
Instead, the reader of the card is forced to use the phone.  

This more than likely leads  to a "We’ll get back to you message" that diminishes the reader’s motivation for the services.

Untapped Potential
What if the reader of the card is directed to a strong website with solid copy and design?

Chances are it will turn the spark of interest the card stimulated into a flame of purchase motivation.

 

Moral:  If you want your marketing to produce more sales, connect ALL of it to your website…

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