BrightCite » Business Strategy http://www.brightcite.com Make your business SHINE online... Mon, 25 May 2009 13:17:58 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Social Networking Continues It’s Rapid Growth http://www.brightcite.com/social-networking-continues-its-rapid-growth/ http://www.brightcite.com/social-networking-continues-its-rapid-growth/#comments Mon, 28 Apr 2008 20:47:04 +0000 curt http://www.brightcite.com/?p=96 Post from: BrightCite

]]> What does social networking mean for your company?  It changes how people can and will talk about your brand.  It changes how you can and hopefully will create community and value around your brand.

Is this important?  Review the report below and decide for yourself…

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]]> http://www.brightcite.com/social-networking-continues-its-rapid-growth/feed/ 0 The Emotion Behind Your Business http://www.brightcite.com/the-emotion-behind-your-business/ http://www.brightcite.com/the-emotion-behind-your-business/#comments Mon, 11 Jun 2007 14:16:27 +0000 curt http://www.brightcite.com/the-emotion-behind-your-business/ Post from: BrightCite

]]> Why do you do what you do? Somewhere in your business is a story that connects to that reason. And somewhere within your story, perhaps dormant, is your emotion.

The emotion behind your business is powerful. It cuts through advertising hype. It bypasses people’s natural skepticism that you are trying to sell them something. It’s a story so pure that when people hear it – they get it and they want to experience it for themselves.

Your website let’s you tell your story. It’s a medium that can convey emotion, move people, connect them to the energy and benefit of your business. Each day, the web is evolving in ways that allow you to share the emotion behind your business, faster, better, cheaper. You just need to start using it. Here’s an example. It’s a very worthwhile 6 minutes:

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]]> http://www.brightcite.com/the-emotion-behind-your-business/feed/ 0 RSS In Plain English or A Simple Explanation of Using RSS http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/ http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/#comments Tue, 24 Apr 2007 13:13:46 +0000 curt http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/ Post from: BrightCite

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Click To Play

There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start. (Thanks to the guys at The Common Craft Show for their creative and elegant video lesson)

Marketing Potential
RSS is emerging to be one of the most cost effective and powerful marketing channels available for small business.  Imagine being able to automatically and easily build automated in-house marketing lists, measure the actions of your subscriber base, increase your search engine visibility, help your customers refer your business to multiple people with the click of a button…  This is only scratching the surface of the strategic applications of RSS for small business. 

Are You Missing Out?
If your website does not use RSS feeds as part of an integrated marketing strategy you are missing out on a significant opportunity.  First, try subscribing to an RSS feed yourself.  (Refer back to the video for exact instructions)  You can download Google Reader Here (Which in my opinion is the best RSS reader for business owners) 

Start Getting Up To Speed
Start exploring RSS options for your business.  A simple way to start putting RSS to work for your company today is by publishing a blog. 

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]]> http://www.brightcite.com/rss-in-plain-english-or-a-simple-explanation-of-using-rss/feed/ 0 Understanding The Impact of Web 2.0 http://www.brightcite.com/understanding-the-impact-of-web-20/ http://www.brightcite.com/understanding-the-impact-of-web-20/#comments Thu, 19 Apr 2007 17:21:31 +0000 curt http://www.brightcite.com/understanding-the-impact-of-web-20/ Post from: BrightCite

]]> This video provides a glimpse into how social networking, search engines, tagging, widgets, blogs, wikis, video, audio and other forms of new media will revolutionize how we communicate and do business.

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]]> http://www.brightcite.com/understanding-the-impact-of-web-20/feed/ 0 Small Business Marketing: Great Ideas Become Better With The Web http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/ http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/#comments Wed, 04 Apr 2007 13:20:42 +0000 curt http://www.brightcite.com/small-buiness-marketing-great-ideas-become-better-with-the-web/ Post from: BrightCite

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Here’s an innovative marketing idea a personal fitness trainer uses to get noticed. 

His business card is actually a piece of fitness equipment. 

Not only does the texture of the card incite you to pull it apart to read it – when you do, you get a taste of the actual experience behind using the fitness trainer’s services.  Brilliant!

My only gripe: 
WHERE IS THE WEBSITE?

Innovation Wasted
To have this great business card not display a website address is an unfortunate waste of the innovation behind the card. 

A website  could transition the reader’s attention from the novelty of the card to the action of becoming a client quickly. 

Interest Diminished
Instead, the reader of the card is forced to use the phone.  

This more than likely leads  to a "We’ll get back to you message" that diminishes the reader’s motivation for the services.

Untapped Potential
What if the reader of the card is directed to a strong website with solid copy and design?

Chances are it will turn the spark of interest the card stimulated into a flame of purchase motivation.

 

Moral:  If you want your marketing to produce more sales, connect ALL of it to your website…

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