There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start. (Thanks to the guys at The Common Craft Show for their creative and elegant video lesson)

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Marketing Potential
RSS is emerging to be one of the most cost effective and powerful marketing channels available for small business.  Imagine being able to automatically and easily build automated in-house marketing lists, measure the actions of your subscriber base, increase your search engine visibility, help your customers refer your business to multiple people with the click of a button…  This is only scratching the surface of the strategic applications of RSS for small business. 

Are You Missing Out?
If your website does not use RSS feeds as part of an integrated marketing strategy you are missing out on a significant opportunity.  First, try subscribing to an RSS feed yourself.  (Refer back to the video for exact instructions)  You can download Google Reader Here (Which in my opinion is the best RSS reader for business owners) 

Start Getting Up To Speed
Start exploring RSS options for your business.  A simple way to start putting RSS to work for your company today is by publishing a blog.