Business Blogging: 5 Factors For a Successful Business Blog
Northeastern University published a white paper reporting on their "Blogging Success Study". The paper distills their findings into 5 underlying factors of successful business web logs.
The report highlights best practices of the following successful corporate business blogs. These are great sites to visit if you’re thinking about publishing a blog to support your business.
- SuccessFactors
- Stonyfield Farms
- Stone Creek Coffee
- Jeremy Pepper
- MSInteractive
- Mississippi Hospital Association
- Microsoft - Heather Hamilton
- Masi Bicycles
- Marqui
- Indium Corporation
- Gourmet Station
- Emerson Process Management
- Conference Calls Unlimited
- BzzAgent
- Aliza Sherman Risdahl
- Adweek
- Adobe
- Daily Eats
- Landfair Furniture
The study goes on to report the 5 success factors. Here’s the background and gist:
Interview results were transcribed and summarized in twenty separate case studies. Each was then studied and analyzed with three questions in mind:
- How does the set up of a blog contribute to a blog’s success?
- What is it about how you blog that makes the blog a success?
- What is it about the content on a blog that makes the blog a success?
After careful review, the research team identified five factors for success. The majority of the twenty participant bloggers pointed to these factors as important to the success of their blog. We focus in on these factors in Section Three.
The five factors identified by the participants were:
You can download the PDF White Paper of the Blogging Success Study here.