Sell More Health Club Memberships By Being New & Nostalgic
February 12th, 2009We all like the latest shiny, sleek, cool fitness equipment & technology. Cutting edge is fresh and attractive. Promoting your health club’s latest equipment and renovations has sales appeal. But it becomes even more powerful when you connect the new with the old.
Fitness = Youth. Youth Sells.
Inject nostalgia into selling your club. Help the prospect get back in touch with the vibrancy of their youth. Help them reconnect with the young, energetic feelings of being active, playing and the genuine excitement it created.
The fitness you sell can bring those youthful feelings back to the prospect…
Make The Connection
Enhance your sales presentation and website copy to bring your prospect’s positive past emotions back to the surface. Remind them how it was and how it can be again. Show prospect’s how your club’s “new” brings back their youth and close more membership sales.
Watch the video. What’s your club’s version?
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Curt Conrad is President of BrightCite Inc., a strategic online marketing firm based in Cincinnati, Ohio.